Veteran’s Day Celebration in Times Square with Applebee's

In celebration of Veteran’s Day, Applebee’s and 262 Five partnered to produce a concert in the middle of Times Square in conjunction with Applebees’ campaign that offered free meals to veterans. 262 Five coordinated every element of the event from the permits and staging to talent acquisition and press coverage. Rodney Atkins performed and the TODAY show with Al Roker covered the event.